Kira Day

Founder of The Passion Centre, Kira's background has been centred around business. She has worked for some of Canada's top 100 Companies in Senior roles. Kira brings to the table her business acumen and Passion for strategy. 


National Sales Manager | Samsung | 2014-2017

Kira’s first assignment was to cultivate a partner network responsible for lighting up digital transformations in various key corporate environments. Including value added resellers and digital signage integrators, Kira worked to grow their businesses through development and training programs created to allow understanding of the Samsung brand and key solutions that were industry disruptors. Kira’s success in that role lead her to a National sales role created to put focus on, and’ start up’ the  Retail and QSR vertical, by leading the way in helping organizations realize higher customer engagement through key and measurable digital transformations. Kira worked with key partners in several projects that lit up the world through lighting up digital signage solutions across various Tier 1 brands. Brands such as, Loblaw, McDonalds, Freshii, Subway, Tip Top Tailor, WalMart, 7-Eleven, Dairy Queen among others.

Kira was recognized as a high achiever and put into the WXN Mentorship program where protégées are mentored by one of Canada’s top 100 female executives. Kira was mentee to Rhiannon Trail, currently CEO of The Economic Club of Canada.


Regional Sales Manager | Amico | 2012-2014

Kira lit up the world by lighting up distribution networks in 17 states across the western US, bringing healthcare solutions to both hospitals and healthcare organizations. She worked with healthcare designers, PM’s, architects, IT, CNO’s, clinicians and others to bring together custom solutions in hospital environments. Clients included, but are not limited to: Kaiser Permanente, Scripps Health, Loma Linda, UCLA, UCSF, Dignity Health, Catholic Health Initiatives, Sutter Health, Banner Health, St. Joseph Health among others.